Marisa Meltzer | Glossy

Glossy

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Description

Called “one of the most disruptive brands in beauty” by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online.

At the center of the story lies Emily Weiss, the elusive former Teen Vogue “superintern” on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped.

Business/economics

Additional Information about the book

Publisher: Atria/One Signal Publishers

ISBN: 978-1982190613

ASIN: B0BHTQRR71

Word Count: 90000 words

Length: 300 pages

Language: English

Release Date: September 12, 2023

Available as: Ebook,Paperback

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