Breakthrough development across the spectrum of industries and the need to enhance business operations have translated into significant digitisation. Similarly, the education domain has also been undergoing a complete metamorphosis with the proliferated adoption of digital technologies. The recent outbreak of COVID-19 has initiated a shift toward virtual or online learning. An uptrend in online learning across schools, colleges and educational institutions is paving pathways for newer and more sophisticated technologies such as AI, IoT, and machine learning, promoting the demand for gamification solutions. Evidently, such solutions have significantly enhanced the information grasping power and knowledge retention, facilitating the swift application of those concepts in the real world. That said. The better, more effective and more efficient learning experience is assuring influential growth across the global gamification market.

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Extensive Use of AR and VR Technologies to Create Influential Growth Across Gamification Market

World over, companies are channelling substantial funds towards the adoption of cutting-edge technologies to offer better customer experience. To this end, technologies such as augmented reality (AR), virtual reality (VR), and other mixed reality, are experiencing a robust surge in investments. A rise in e-commerce trends has further propelled the application of AR and VR to improve shopping experiences and amplify customer journeys. This, in turn, has accelerated the demand for gamification solutions. It increased convenience and customer retention. Adoption of these technologies further promotes customer engagement, within and outside their retail stores. Such a scenario is fuelling the uptake of gamification solutions, in turn, fostering the growth of the gamification market. 

Consistent Upgrades to Bode Well for Gamification Market

Cutting-edge technological advancements in diverse industries have carved an indelible mark on the landscape of the gamification market. With people advancing toward online and digital solutions for learning and shopping, it has become quintessential to upgrade the availability of information. Gamification solutions are enhancing these experiences through the provision of interactive and engaging features. The pandemic has is further boosted the expansion of the global gamification market as individuals have showcased greater acceptance of digital platforms, both in terms of education and shopping. As virtual or digital platforms are gaining traction, the global gamification market is set to make strides throughout the forecast period.

North America’s Gamification Market to Forge Ahead with Well-Sophisticated Communication Network

Over the projection timeframe, North America is likely to witness robust growth at the helm of a well-established communication network and greater adoption of modern technologies. The rising penetration of smartphones has further fuelled the shift towards online shopping and education practices. With growing internet traffic and the acceleration of e-commerce trends, the regional market is set to witness substantial growth in the upcoming years. The presence of major players and innovations in the field is further extending the growth dynamics for the gamification market in the region.

Key Market Players

Some of the most competitive players leading the global gamification market include Mambo Solutions Ltd., Callidus Software Inc., Verint Systems, MPS Interactive Systems Limited, Cognizant, Microsoft Corporation, Hoopla, SAP SE, Xoxoday, BI Worldwide, Khoros LLC, cut-e GmbH, and Centrical.

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