Businesses can produce content using content creation tools for their marketing campaigns. These content elements can include, among other things, textual text, pictures, infographics, videos, and quizzes. Content creation tools provide functionality to help organise, track, and manage actions by both internal and external parties involved in the development of content, encouraging collaboration and cohesiveness among marketing team members (including authors and editors).

Content creation tools can help with content planning, the actual creation of marketing content, or both. Content planning tools prepare marketers for creating content and can include capabilities around building buyer persona profiles, creating a content calendar, content topic research, etc. Content creation platforms help with the actual creation of marketing content, which includes the process of creating, editing, and collaborating on content (either written or visual).

For businesses that don’t have a dedicated team to create marketing content, freelance platforms can be of help, which includes talent marketplace capabilities around finding and hiring content creators and managing the content creation workflow. Different from content creation tools, user-generated content tools helps brands collect visual product or company mentions from social media and other sources to repurpose for marketing efforts. We’ve rounded up some of the most popular tools for content creators. As well as hidden gems our very own team uses.