Graphic design is an essential part of marketing, but it can also be resource-intensive. 55% of respondents in a Piktochart survey of more than 1,000 business professionals said they utilise graphic design to interact with audiences more effectively. However, 67% of businesses who don’t currently utilise graphic design claimed that they would if it were simpler and more affordable.
Machines and robots controlled by computers can replicate human intelligence by using AI. This makes it possible for computers to carry out time-consuming jobs, freeing up human attention for other crucial duties. As a result, there is a growing need for AI integrations in the workplace. In fact, researchers anticipate that in 2025 the global AI software market would generate $791.5 billion in sales.
Why You Need an AI Graphic Design Tool
- Automatically generate multiple designs
One of the largest design workflows that marketers desire to automate, according to a survey, is the creation of different design kinds automatically. Based on your preferences, requirements, and past designs, AI systems produce several iterations of the same visual. They may also produce distinctive and alternative versions of graphic assets without endangering the integrity of your brand.
2. Approach design from a data perspective
AI can assist you in profiling your audience and making design recommendations based on that information. Some AI systems may also pinpoint the user preferences, usability metrics, and designs that convert the best for your business. This enhances user interaction while also personalising your design. From the suggested designs, you may pick one that works well and test it with your audience using an A/B test.
3. Reduce manual work
In a poll conducted last year, over 18% of marketers said they devote an average of more than 20 hours per week to producing visual content. The workload can be reduced by using AI graphic design tools that automatically edit your work and generate design concepts. Many people are also able to offer design alternatives, which get rid with boring activities like erasing backgrounds and making mockups.
What Makes a Great AI Graphic Design Tool?
1. Ideation tools
Original visuals, according to over 36% of marketers, are the most well-liked visual material. Additionally, it was the visual kind that performed the best in 2021. This indicates that many marketers are creating entirely new products to increase client engagement. Some AI programmes can handle original thought processes, while others take care of a variety of chores so you may concentrate on conceptualization.
2. User-friendly design assets
According to a Venngage survey, the largest challenge in developing highly engaging images is consistently producing material. Finding the ideal plan and coming up with outstanding designs were additional difficulties. A powerful graphic design tool will not only assist you in creating a wide range of exceptional visual assets, but will also dazzle your audiences and effectively represent your business.
3. Desktop and mobile optimization
Two to five times each week, 41% of content producers provide visual content. You may efficiently create and edit artwork on any platform or device with the aid of a decent AI graphic design tool. In order to adapt your material across several mediums and distribute it on the fly, certain tools let you alter or update your designs with a single swipe.
4. Intuitive interface
The majority of content producers and designers lack any prior design experience. In fact, rather than hiring a designer or using sophisticated design tools, more marketers employ an internet tool or graphic builder. Because of this, picking an AI graphic design tool with a low learning curve is recommended. Even for novices, many AI apps are simple to use.
