Due to the fact that there are improving capabilities of big data platforms this has resulted in new opportunities within different industries. Below are 4 industries (out of many) with operations that are shaped by big data.

Banking and finance: Real time analytics are helping in for example helping combating financial frauds and predicting market disasters. Data science can also be used in auditing to detect irregularities and manage customer data to lessen financial risks Healthcare: The healthcare industry due to having to deal with issues such as unusable data and rising costs means that data science appears to be an obvious rescue. It helps analyse large amounts of data and process records of past treatments. With the effective use of technology it also helps in conducting predictive analysis, spotting disease trends, offering personalized treatment and eventually cutting down on costs. Gaming: This industry is on the up and so is the amount of data it is collecting. The products within gaming have a fairly short life span while user experience is very important. This implies that the study of consumer behaviour data is essential for greater user satisfaction and the offering of personalized products. Travel: Travel is the industry in which it takes customer data for personalized product offerings even further. Travel takes an in depth view of the customers as well as data analysis helping companies identify the most valuable customers and cross-sell partner products,

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