Autoresponder is a one-stop marketing software solution that is able to grow your audience, promote services, and sell products where everything is simply automated and does not require much manual work. Basically, it operates as a sales staff of an organization where sales and marketing function is being done for you online. This marketing software allows you to automatically sent out emails to an individual or as a group.

Benefits Of An Autoresponder

1. Email Marketing whereby you sent great-looking emails that are engaging and able to sell. The best part about this is you are able to send out to many subscribers ranging up to thousands at one go without the hassle of sending one by one. This can be used to build and retain customer relationships.

2. Marketing Automation whereby emails can be preset from welcome email to multiple follow up emails. For instance, when someone subscribes to your products and services they will automatically receive a welcome email and some follow up emails all at one go let's say every 2 days and even upselling them another product or service as well which is all automated.

3. Landing page or squeeze page whereby potential subscribers will key in their name and email which will be used to follow up with them. This is a way to build a list of quality subscribers as they have given you their consent to collect their personal information. This method is effective as most customers will not purchase for the first time.

4. Professional templates that are ready-made for you. This could really save time and money as you do not need to spend unnecessary time just to do all these tiny little things and spend time to focus on growing your business instead.

Many businesses ranging from small to big corporations have already used this marketing software as it certainly increases productivity and provides convenience to their staff. This method has been proven to save costs as well as the subscribers can be recycled. A reliable autoresponder that I would highly recommend is Aweber as the platform is user-friendly and sign up is free. Customer service is excellent as live chat is available 24/7.